Digital Solutions & AI Specialist · Marketing Technology, CRM Automation & IT Systems
Muhammad Ariff Aiman
I build the systems.
The systems a business runs on. AI-assisted, and always learning with AI. Every claim here sits next to its evidence.
AI tools I build and learn with
- GrGrok
- ChChatGPT
- GeGemini
- ClClaude
For 3+ years at Amiya Energy I have built what the business runs on: the website, the ad campaigns, the lead pipeline, the internal apps and the tools our agents sell with. I work AI-assisted, and I keep learning with AI.
4.1MGoogle Ads impressions
1.76MMeta Ads impressions on receipts
186KGoogle Search impressions for the website
344poster files made for the agents and the brand
I buildthe website.
amiya.energy, designed and built on WordPress, migrated from Newpages, and run by me: SEO, domain, DNS, SSL and security.
77pages and articles live
186KGoogle Search impressions
1.53Kclicks from Google Search
12.6average search position
From the resume: web infrastructure and technical SEO
- Designed and built the company website (amiya.energy) on WordPress, migrating it from Newpages with technical SEO best practices including optimised image alt text and a clean, modern UI/UX.
- Managed domain, web hosting, DNS records, SSL certificate renewals and company email configuration.
- Monitored website performance, applied technical SEO fixes and carried out regular security audits to protect company data.
I buildthe ad campaigns.
Google Ads and Meta Ads, tuned through audience segmentation and constant A/B testing. Click-through doubled and cost per click halved from 2024 to 2025.
Google Ads, quarter by quarter
Meta Ads, from Meta's billing receipts
RM17,192 billed on 15 receipts, with 1.76M impressions itemised on nine of them. Page Likes, Lead and WhatsApp campaigns ran side by side in English, Mandarin and Malay, about 49 at once, then narrowed to the winners.
2.44% from 1.26%Google click-through rate, 2025 against 2024
RM0.15 from RM0.31Google cost per click, 2025 against 2024
4.1MGoogle Ads impressions
66,259Google Ads clicks
1.76MMeta impressions on receipts
Google Ads account totals by quarter, read 13 November 2026. Campaigns paused from Q4 2025 to Q3 2026 and restarted in November 2026 at RM5 a day. The account recorded 2,607 conversions, all in Q2 and Q3 2024. Meta amounts are as billed, including 8% service tax, 15 January to 25 June 2025. The old Meta ad account was restricted in July 2025, so its history can no longer be opened.
From the resume: performance marketing and MarTech
- Planned and managed Google Ads and Meta Ads campaigns; improved return on ad spend (ROAS) through audience segmentation and continuous A/B testing of ad creatives.
- Debugged and refined AI chatbot logic in GoHighLevel so follow-up sequences trigger only on client responses, eliminating premature automated replies.
- Set up the new official Amiya Energy Facebook Page and directed followers to it from the legacy Page.
I buildthe lead pipeline.
Every enquiry is captured, answered and qualified before it reaches sales. Nothing waits in an inbox.
616contacts in HubSpot in its first six weeks
563of them added in October 2026 alone
191deals tracked in the pipeline
HubSpot counts on 13 November 2026. The first contact was recorded in the week of 5 October 2026. Contacts came in through the email integration (332), other integrations (233) and the mobile app (45). Counts are CRM records, not sales I closed.
From the resume: CRM automation
- Built automated CRM lead funnels in GoHighLevel (GHL) to capture, tag and nurture inbound leads, significantly improving lead-to-appointment conversion rates.
- Developed API and webhook integrations between website forms and backend databases for real-time lead capture and automatic lead routing.
- Designed the lead handoff process from GoHighLevel to HubSpot: qualified leads raise a task for the team, who open the deal in the HubSpot sales pipeline.
I buildthe internal apps.
Two web apps on Supabase. The Amiya Intelligence Portal for HR, approvals, knowledge and training, and Amiya Studio for proposals, deals and customer records.
28knowledge articles in 9 categories
40training lessons in 5 courses
8approval workflows
161permission rules across 3 access roles
Screens captured from the live Portal on 13 November 2026. Counts from the Portal database.
From the resume: business systems and IT administration
- Developed and administer the Amiya Intelligence Portal, an internal web application built on Supabase that gives staff self-service for leave applications, expense claims and a company knowledge base.
- Built Amiya Studio, a separate customer management (CRM) application on its own Supabase database, to manage customer and project records.
- Administered the company Microsoft 365 environment (Teams, OneDrive) and Trello to support collaboration across departments.
- Managed end-to-end IT onboarding for new employees, including account set-up, access permissions (IAM) and software compatibility checks.
- Provided Tier 1 and Tier 2 technical support for operating system failures, network connectivity and cloud sync issues, minimising downtime.
- Implemented automated cloud backup schedules and maintained the office hardware inventory.
I buildthe tools our agents sell with.
I liaise with around 40 sales agents and supply what they need: posters in three languages, banners, videos, training and the monthly agent meetings.
344poster files in the company Drive
3languages per release: English, Malay, Chinese
140video files in the company Drive
40sales agents supported, about
File counts from a search of the company Google Drive on 13 November 2026: image files with "poster" in the name, and all video files. The agent count is my own figure. Decks on file: Agent Training Slide 2026, Sales Training 2026 and the July monthly agent meeting.
From the resume: traditional marketing and agent support
- Liaise with around 40 sales agents and supply their marketing needs.
- Produce the agents' marketing tools: banners, posters and videos, with posters released in English, Malay and Chinese.
- Prepare and run agent training and the monthly agent meetings.
I buildthe brand, on screen and on the ground.
A browser game that teaches solar, four e-newsletters, the 2027 desk calendar, and the tech behind every expo booth.
From the resume: branding, documentation and events
- Maintained brand consistency across e-newsletters, commercial signboards, event materials and presentation templates.
- Led development of Amiya Solar Town, a browser-based town-builder game used as an interactive brand and solar-awareness marketing tool.
- Managed the Amiya Energy 2027 desk calendar, a printed marketing piece co-branded with partner South Gate.
- Wrote ISO-compliant SOPs and workflow guides for company hardware and software use.
- Led technology and logistics for company events and expos: Homedec Expo (KLCC Convention Centre), InHome Expo (The Commune, Kulai), Company Annual Dinner 2024 and CSR Mangrove Planting (Tanjung Piai National Park), covering booth set-up, on-site network and event hardware.
What shipped, and when.
Marketing Executive & IT Assistant at Amiya Energy Sdn Bhd, March 2023 to present. Swipe or use the arrows.
- Joined Amiya EnergyMarketing, website and IT in one role.
- Google Ads campaignsFirst impressions recorded in the account.
- Four e-newslettersQ1 2024, Q2 2024, Q1 2025 and Q2 2025.
- Meta Ads in three languagesAbout 49 campaigns at once at the peak.
- Expo tech leadInHome Expo Kulai and Homedec KLCC.
- amiya.energy in Google SearchSearch data for the site starts 2 March.
- Portal and StudioTwo internal web apps built on Supabase.
- HubSpot sales CRM563 contacts added in the first month.
- Agent training 2026New training deck and daily posters in three languages.
- Amiya Solar TownBrowser game launched on the website.
Core skills.
- Marketing technology and CRM
- GoHighLevel (GHL), HubSpot CRM, lead funnels, marketing automation, workflow automation, AI chatbot logic, API integrations, webhooks
- Paid media and lead generation
- Google Ads, Meta Ads (Facebook & Instagram), B2B lead generation, audience segmentation, A/B testing, ROAS optimisation
- Web and application development
- WordPress, Supabase (PostgreSQL), web forms, website migration, technical SEO, UI/UX design
- IT systems administration
- Microsoft 365, Teams, OneDrive, identity and access management (IAM), domain and hosting, DNS, SSL, cloud backup, Tier 1–2 IT support, hardware and network troubleshooting
- Business and documentation
- Trello, AutoCount Cloud, SOPs and ISO documentation, brand management, event technology and logistics, DJI drone operation
- AI tools
- Grok, ChatGPT, Gemini, Claude. AI-assisted building, automation and continuous learning
Education
- Bachelor of Hotel & Tourism ManagementUiTM, Bandaraya Melaka Campus · 2021 – 2023
- Diploma in Hotel & Tourism ManagementUiTM, Alor Gajah Campus, Melaka · 2018 – 2021
Certifications
- Google Certified Educator Level 1Google for Education
- Google Certified Educator Level 2Google for Education
- DJI Drone Technology & Flight Safety Verification
Awards
- Most Active Campaign Participator2024
- Best in Demonstrating Teamwork2024
Languages
- EnglishNative
- MalayFluent
Let's build something.
ariffaimanmazlan3280@gmail.com +60 11-2865 4545 tinyurl.com/AriffAiman-Website